Looking for ways to make more of your website visitors convert into customers? Want to understand what actually makes people say yes to something in the first place?
Understanding the scientific decision making process we all go through when saying yes to something can play a major role in the success of your website layout and copy. It often isn’t enough to just expect people to see how good your products and services are.
According to Everreach there are 6 universal factors that guide our decision making, they’ve detailed them in the infographic below.